Employees interact with external publics on a daily basis, representing or misrepresenting organizational strategic interests depending on the quality of their relationships with their organizations. The easy access to, and the availability of, online media today represent both opportunities and threats for organizations, as employees now have greater platforms to either praise their organization or to air their grievances. From such scenario the survey, conducted in in August, 2012, investigates the opportunities presented by cyberspace, which take the form of employees’ voluntarily foraging cyberspace for information relevant for their organization’s interests and goals, and communicating such information to the organization.

Risk Management through Employees: Testing Employees’ Voluntary Scouting and Corporate Readiness for Cyber Risks / J. N., Kim; S., Park; A., Krishna; Martino, Valentina. - STAMPA. - (2015), pp. 199-213.

Risk Management through Employees: Testing Employees’ Voluntary Scouting and Corporate Readiness for Cyber Risks

MARTINO, VALENTINA
2015

Abstract

Employees interact with external publics on a daily basis, representing or misrepresenting organizational strategic interests depending on the quality of their relationships with their organizations. The easy access to, and the availability of, online media today represent both opportunities and threats for organizations, as employees now have greater platforms to either praise their organization or to air their grievances. From such scenario the survey, conducted in in August, 2012, investigates the opportunities presented by cyberspace, which take the form of employees’ voluntarily foraging cyberspace for information relevant for their organization’s interests and goals, and communicating such information to the organization.
2015
Public Relations As Relationship Management. A Relational Approach To the Study and Practice of Public Relations (2nd Edition)
978-1-13-885380-5
Internal communication; scouting; employees
02 Pubblicazione su volume::02a Capitolo o Articolo
Risk Management through Employees: Testing Employees’ Voluntary Scouting and Corporate Readiness for Cyber Risks / J. N., Kim; S., Park; A., Krishna; Martino, Valentina. - STAMPA. - (2015), pp. 199-213.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/780431
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