The participatory architecture of the web has enabled new possibilities both for the interaction and for the sharing of contents and resources, which in turn have allowed many different practices articulating in new ways music production and circulation. One of such practices consists in crowdfunding, that is – generally speaking – in fund raising campaigns managed through the web, aimed at financing various types of music projects. Taking into considerations quantitative and qualitative data from the analysis of four case studies, and comparing them with the results of past research on the same subject, the article investigates how emerging young musicians manage and experience crowdfunding campaigns, especially in relation to the search for backers and the promotion of the financing of their projects, pointing out some of the relevant factors that may explain differences in the results obtained by apparently similar bands
L’architettura partecipativa del web ha abilitato nuove possibilità d’interazione e di condivisione di contenuti e risorse, che a loro volta consentono di articolare in modi nuovi la produzione e la circolazione di musica. Una delle pratiche emergenti a sostegno della produzione consiste nel crowdfunding, ossia – in termini generali – in campagne di raccolta fondi gestite attraverso il web e finalizzate a finanziare vari tipi di progetti. Attraverso l’analisi di dati quantitativi e qualitativi riguardanti quattro campagne di crowdfunding musicale – e avvalendosi del confronto con ricerche analoghe – l’articolo indaga il modo in cui musicisti emergenti gestiscono ed esperiscono il crowdfunding per il finanziamento dei propri progetti, considerando in particolare i rapporti con i finanziatori e le strategie di promozione delle campagne. L'articolo conclude evidenziando alcuni fattori che sembrano contribuire alla spiegazione dei diversi risultati conseguiti da band apparentemente simili
Crowdfunding Music. The Value of Social Networks and Social Capital in Participatory Music Production / Cassella, Milena; D'Amato, Francesco. - STAMPA. - 13(2014), pp. 93-112.
Crowdfunding Music. The Value of Social Networks and Social Capital in Participatory Music Production
CASSELLA, MILENA;D'AMATO, Francesco
2014
Abstract
The participatory architecture of the web has enabled new possibilities both for the interaction and for the sharing of contents and resources, which in turn have allowed many different practices articulating in new ways music production and circulation. One of such practices consists in crowdfunding, that is – generally speaking – in fund raising campaigns managed through the web, aimed at financing various types of music projects. Taking into considerations quantitative and qualitative data from the analysis of four case studies, and comparing them with the results of past research on the same subject, the article investigates how emerging young musicians manage and experience crowdfunding campaigns, especially in relation to the search for backers and the promotion of the financing of their projects, pointing out some of the relevant factors that may explain differences in the results obtained by apparently similar bandsI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.