Mega event: a matter of definition? The widespread availability of new communication instruments has made it possible to enjoy events in faraway places. Furthermore, the strongly symbolic value of many of them has encouraged a purely virtual participation. Economic literature in the English-speaking world defines a mega event as a gathering of various kinds (religious, sport-related, cultural), which becomes an event because it acquires certain time and size characteristics. It takes place regularly at more or less long intervals, in a well-defined timeframe and attracts or should attract a vast public. The objectives and successes and failures of a great event must then be connected to the logic of each type of evolutionary events. The event itself is not, in fact, an innovation: from time immemorial, are celebrated with emphasis on civic and religious events in order to attract and, if possible, to direct public opinion. Innovations, if anything, were introduced in the organization and funding of events and, especially, in how to reduce their impact on economic, social and environmental. Today the big event is the tool to make the dream of directors who hope to become global cities and, therefore, to connect directly to the local development of international economic processes. Major events are made primarily of hopes and promises, you can not, then you know the results achieved in both the medium and long term. When, however, the local dimension comes into contact with the global one, there is the risk that emerge all sticky and backwardness accumulated by government and private companies operating in a limited size in which no priority is always the principle of efficiency. The issue of big events, it appears, therefore, currently part of the collaboration, confrontation and conflict between the local and the global: a relationship that is not always manageable and would require greater attention at national and European levels and internationally.

The Mega Event. New research perspective in economics, exhibitions, urban transformation / R., Morelli; Strangio, Donatella. - In: CITTÀ E STORIA. - ISSN 1828-6364. - (2013), pp. 1-270.

The Mega Event. New research perspective in economics, exhibitions, urban transformation

STRANGIO, Donatella
2013

Abstract

Mega event: a matter of definition? The widespread availability of new communication instruments has made it possible to enjoy events in faraway places. Furthermore, the strongly symbolic value of many of them has encouraged a purely virtual participation. Economic literature in the English-speaking world defines a mega event as a gathering of various kinds (religious, sport-related, cultural), which becomes an event because it acquires certain time and size characteristics. It takes place regularly at more or less long intervals, in a well-defined timeframe and attracts or should attract a vast public. The objectives and successes and failures of a great event must then be connected to the logic of each type of evolutionary events. The event itself is not, in fact, an innovation: from time immemorial, are celebrated with emphasis on civic and religious events in order to attract and, if possible, to direct public opinion. Innovations, if anything, were introduced in the organization and funding of events and, especially, in how to reduce their impact on economic, social and environmental. Today the big event is the tool to make the dream of directors who hope to become global cities and, therefore, to connect directly to the local development of international economic processes. Major events are made primarily of hopes and promises, you can not, then you know the results achieved in both the medium and long term. When, however, the local dimension comes into contact with the global one, there is the risk that emerge all sticky and backwardness accumulated by government and private companies operating in a limited size in which no priority is always the principle of efficiency. The issue of big events, it appears, therefore, currently part of the collaboration, confrontation and conflict between the local and the global: a relationship that is not always manageable and would require greater attention at national and European levels and internationally.
2013
Mega Event; Turismo; Economics; Urban Transformation
R., Morelli; Strangio, Donatella
06 Curatela::06a Curatela
The Mega Event. New research perspective in economics, exhibitions, urban transformation / R., Morelli; Strangio, Donatella. - In: CITTÀ E STORIA. - ISSN 1828-6364. - (2013), pp. 1-270.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/534659
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