Music economies and markets in Italy

This chapter provides an analysis of the different markets of popular music in Italy, focusing both the most significant changes of the last decade and the peculiarities with respect to the international context. The markets considered include the final consumption of recorded music (in physical and digital formats), licensing and intermediate consumption of recorded music, live performances, rights management and the areas referred to as "new business" (endorsements, product placement, merchandising ), and also crowdfunding. The analysis combines the economic and industrial perspectives with the sociological one concerning consumer behaviors.

Il capitolo fornisce un’analisi dei diversi mercati delle popular music in Italia, focalizzandone i mutamenti più significativi degli ultimi dieci anni e le peculiarità rispetto al contesto internazionale. I mercati considerati includono il consumo finale di musica registrata (nei formati fisici e digitali), il licensing e consumo intermedio di musica registrata, le performance dal vivo, il rights management e le aree denominate “new business” (endorsements, product placement, merchandising), fino al crowdfunding. L’analisi coniuga il punto di vista economico e industriale a quello sociologico inerente pratiche e comportamenti di consumo.