The studies collected in this book provide a glimpse into the relationship that connects metaphor to communication and cognition. They range from theoretical discussions of metaphorical meaning to specific illustrations of how metaphor shapes communicative behaviour and ordinary cognition.
The Comprehension of Advertisements in Adult Subjects / Pinto, Maria Antonietta; P., Concerto; G., Alvaro. - STAMPA. - 2(1988), pp. 63-70.
The Comprehension of Advertisements in Adult Subjects.
PINTO, Maria Antonietta;
1988
Abstract
The studies collected in this book provide a glimpse into the relationship that connects metaphor to communication and cognition. They range from theoretical discussions of metaphorical meaning to specific illustrations of how metaphor shapes communicative behaviour and ordinary cognition.File allegati a questo prodotto
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