Methodology of Business Ecosystems Network Analysis: a Field Study in Telecom Italia Future Centre

The scope of this chapter is the analysis of business ecosystems as reticular structures interacting one with each other. The aim is to propose a methodology for analyzing and modeling the ecosystems and to illustrate its application via a field study conducted in Telecom Italia Future Centre, and in particular the Digital Imaging Ecosystem. The methodology is called methodology of business ecosystem network analysis (MOBENA). The methodology helps in drawing the shape and relationships among the constituent elements but also in taking into account the interrelated impacts and a dynamic picture by monitoring the trends.