This text, more literary than scientific, is an attempt to give social and relational action to celebrities who have always lived in the symbolic world of the brand. By implementing a reversal of roles between "the consumer" and "the brand", this book aims to provide the reader with a point of reflection on the paradoxes of the current consumer society. The story in brief: Thanks to a rather singular event, Mister Clean, the Star soup woman, the cock of the Gallo rice, the Milka Chocolate cow, Calimero, Omino Bialetti, Capitan Findus, Carmencita, Caballero and many others brand characters have the opportunity to get out of their packaging and to outflow from their brand icon roles to embark on a real life. Here they are enthusiastic about human events and human feelings, in a sort of escape beyond their virtual, commercial, and media existence. Beyond the brand.

Anche le marche sognano. Parodia dell'immaginario di marca / Minestroni, Laura; Soccio, Rita; Sèguéla, Jaques. - STAMPA. - (2009), pp. 11-28.

Anche le marche sognano. Parodia dell'immaginario di marca

MINESTRONI, LAURA
Primo
Writing – Original Draft Preparation
;
2009

Abstract

This text, more literary than scientific, is an attempt to give social and relational action to celebrities who have always lived in the symbolic world of the brand. By implementing a reversal of roles between "the consumer" and "the brand", this book aims to provide the reader with a point of reflection on the paradoxes of the current consumer society. The story in brief: Thanks to a rather singular event, Mister Clean, the Star soup woman, the cock of the Gallo rice, the Milka Chocolate cow, Calimero, Omino Bialetti, Capitan Findus, Carmencita, Caballero and many others brand characters have the opportunity to get out of their packaging and to outflow from their brand icon roles to embark on a real life. Here they are enthusiastic about human events and human feelings, in a sort of escape beyond their virtual, commercial, and media existence. Beyond the brand.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11573/184353
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