Introduction - Measuring the Unmeasurable

In the introduction, we will discuss the World Love Index, a new measure of love as a contribution to social well-being and a guide for institutions, proposing a new social ecology in the post-pandemic context. Inspired by Jan Fabre’s artwork “The man who measures the clouds,” which captures the challenge of quantifying the immeasurable, this section explores the concept of measuring love. Traditionally confined to the realm of poets and artists, love is more than a fleeting emotion; it is a practical action with significant public implications. Recognizing love’s tangible benefits and its broader societal impact, this introduction argues for the importance of measuring love as a key contributor to citizens’ wellbeing and as a guide for institutional practices.