The paper aims to contextualize the niche among the business strategies of the company, taking into consideration the approach of Porter's generic strategies and the Resource Based View. It also reflects on the main distinctions that can be found in the academic literature between the segment and the niche.
Il contributo mira a contestualizzare la nicchia nell'alveo delle strategie business dell'impresa, prendendo in esame l'approccio delle strategie generiche di Porter e la Resource Based View. Si riflette inoltre sulle principali distinzioni rinvenibili nella letteratura accademica tra il segmento e la nicchia.
La nicchia negli studi di business strategy: una rassegna / Ceccotti, Federica. - STAMPA. - (2008), pp. 63-72.
La nicchia negli studi di business strategy: una rassegna
CECCOTTI, Federica
2008
Abstract
The paper aims to contextualize the niche among the business strategies of the company, taking into consideration the approach of Porter's generic strategies and the Resource Based View. It also reflects on the main distinctions that can be found in the academic literature between the segment and the niche.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
