Safeguarding human rights in the age of technological progress

The regulation of AI is a topic that has been widely debated in academic circles, given the impact of emerging technologies on human rights. Discriminatory algorithms pose a risk to ethics in business and public administration innovation, considering the need to promote greater transparency and explainability for a considered analysis of the risks and benefits of a given digital product or service. This research aims to foster a critical awareness of the implementation of artificial intelligence systems and their impact on the protection of human rights. The first chapter explores the Universal Declaration of Human Rights (UDHR) of 1948, as well as the Guiding Principles on Business and Human Rights (2011), highlighting the responsibility of corporations in promoting human dignity. The methodology used is hypothetical deductive, using specialized doctrine in the areas of constitutional and administrative law, as well as consulting articles and reports on the subject.