Names in Times of Crisis. Age of pandemics, energetic deficiency and war

The Research Center LA.LE.LIM and the Department of Cultures and Civilizations of the University of Verona hosted the seventh international conference of Names in the Economy, held in Verona from September 28 to 30, 2023. The event focused on the theme Names in Times of Crisis: Age of Pandemic, Energy Deficiency, and War, inviting scholars to explore the evolving role of names in communication, branding, and marketing strategies during global crises. The volume aims at encouraging reflection on the transformation of consumer communication, shifts in advertising language, and the redefinition of naming practices in response to economic, political, and environmental pressures. Contributions analyze the impact of crises on industry sectors, brand reputation, and the challenges businesses face in adopting sustainable and ethical naming strategies. They bring together perspectives from linguistics, marketing, law, cultural geography, and social sciences.