Green entrepreneurship does not imply only nature protection. It is more inclusive and operates in the ecosystem of green management. Here, "green" marketing, management, financing, and education play a key role, without their harmonious application, green entrepreneurship simply will not work effectively. The educational manual presents the features of organizing green entrepreneurship, and in particular, the toolkit that makes it possible to carry out ecosystem activities parallel to traditional business and ensure green growth.
GREEN ENTREPRENEURSHIP / Savastano, Marco; Tshughuryan, Armen. - (2025).
GREEN ENTREPRENEURSHIP
Savastano Marco
;Tshughuryan Armen
2025
Abstract
Green entrepreneurship does not imply only nature protection. It is more inclusive and operates in the ecosystem of green management. Here, "green" marketing, management, financing, and education play a key role, without their harmonious application, green entrepreneurship simply will not work effectively. The educational manual presents the features of organizing green entrepreneurship, and in particular, the toolkit that makes it possible to carry out ecosystem activities parallel to traditional business and ensure green growth.File allegati a questo prodotto
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