The Visuality of the Rubik’s Cube

The paper aims to tell the story of the Rubik's Cube, starting from the genesis of the idea, through the patent drawings, to the outbreak of the phenomenon and subsequent developments in terms of representation. Born in 1975 as an exercise designed to help students better understand space, the Magic Cube invented by Ernő Rubik became one of the representative design objects of the 1980s. Since that time, the cube has been represented and immortalized an incalculable number of times, maintaining its fascination given by the spatial logic it encloses. The visual component of the cube will be analyzed within the paper, recounting how it was at the basis of the object's genesis, starting from geometry and arriving at the immediacy that only an image can have. An image so strong that it persists in the collective imagination even today.