Thom Browne stores Thom Browne is an American brand firmly established on the international fashion scene. It is notable for its critical research Into the concept of proportion, which the brand's projects attempt to interpret, drawing on the examples of Italian architectural Rationalism between the wars and American office spaces from the 1950s. The interiors of the showrooms derived from this study are minimalist, marked by few clearly recognizable features selected to form a rigorous yet versatile stylistic palette and capable of being reused in dit-ferent contexts. The walls that engage in a dialogue with the exterior are made of aluminum and glass, shielded by a system of metal shutters. The interior walls are mostly faced with marble; the skirting boards define the perimeters of the rooms; the dominant colors are black and white; the lighting is industrial neon; the display furnishings are in burnished tubular brass and mahoga-ny. The interiors are arranged with a selection of pieces by American and European designers from the 1950s and 1960s supplemented by custom-made items. Only in special instances, for example, in the Miami Design District or on the beach of Saint-Tropez, is this vocabulary adapted to the specific local environment.
Thom Browne stores / Tosetto, Francesco. - (2023), pp. 238-249.
Thom Browne stores
FRANCESCO TOSETTO
2023
Abstract
Thom Browne stores Thom Browne is an American brand firmly established on the international fashion scene. It is notable for its critical research Into the concept of proportion, which the brand's projects attempt to interpret, drawing on the examples of Italian architectural Rationalism between the wars and American office spaces from the 1950s. The interiors of the showrooms derived from this study are minimalist, marked by few clearly recognizable features selected to form a rigorous yet versatile stylistic palette and capable of being reused in dit-ferent contexts. The walls that engage in a dialogue with the exterior are made of aluminum and glass, shielded by a system of metal shutters. The interior walls are mostly faced with marble; the skirting boards define the perimeters of the rooms; the dominant colors are black and white; the lighting is industrial neon; the display furnishings are in burnished tubular brass and mahoga-ny. The interiors are arranged with a selection of pieces by American and European designers from the 1950s and 1960s supplemented by custom-made items. Only in special instances, for example, in the Miami Design District or on the beach of Saint-Tropez, is this vocabulary adapted to the specific local environment.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.