This research intends to propose the analysis of a case study regarding a small-medium enterprise in the start-up phase. The Company, founded in 2020, is unlisted and is fully held by an Italian familycontrolled group. It meets the basic requirements of a 'Made in Italy' brand and its mission is to produce through sustainable production processes that implies commitment in promoting a business model that not only enables the long-term profitability, but pays attention to the environmental and social factors. Hence, the research applies a qualitative method based on the analysis of data obtained interviewing Company’s management. In particular, it focuses on commercial, financial, and social strategies.
Critical Factors for the Development of a Start-Up: Analysis of a “Made in Italy” Company / Ammaturo, Marco; Morrone, Carla; Savio, Riccardo. - (2024), pp. 343-354. - SIDREA SERIES IN ACCOUNTING AND BUSINESS ADMINISTRATION. [10.1007/978-3-031-57193-0_20].
Critical Factors for the Development of a Start-Up: Analysis of a “Made in Italy” Company
Ammaturo, Marco
;Morrone, Carla;Savio, Riccardo
2024
Abstract
This research intends to propose the analysis of a case study regarding a small-medium enterprise in the start-up phase. The Company, founded in 2020, is unlisted and is fully held by an Italian familycontrolled group. It meets the basic requirements of a 'Made in Italy' brand and its mission is to produce through sustainable production processes that implies commitment in promoting a business model that not only enables the long-term profitability, but pays attention to the environmental and social factors. Hence, the research applies a qualitative method based on the analysis of data obtained interviewing Company’s management. In particular, it focuses on commercial, financial, and social strategies.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
