Critical factors for the development of a start-up. Analysis of a “Made in Italy” company

This research intends to propose the analysis of a case study regarding a small-medium enterprise in the start-up phase. The Company, founded in 2020, is unlisted and is fully held by an Italian familycontrolled group. It meets the basic requirements of a 'Made in Italy' brand and its mission is to produce through sustainable production processes that implies commitment in promoting a business model that not only enables the long-term profitability, but pays attention to the environmental and social factors. Hence, the research applies a qualitative method based on the analysis of data obtained interviewing Company’s management. In particular, it focuses on commercial, financial, and social strategies.