25 ANNI AL MUSEO. Come Abbonamento Musei ha sostenuto i consumi culturali in Piemonte, Lombardia e Valle d'Aosta dal 1998 ad oggi

This research dives into how an organization collaborates with museums and its overall impact. It started as an internal review but blossomed into a full-fledged study. The main goal is to highlight the organization’s value and its ties to the Abbonamento Musei. I’ts also digging into how this subscription service interacts with local museums, especially given the shifts caused by COVID-19. The study delves into who’s using the Abbonamento Musei, checking out both national and local cultural trends. They view the Subscription as a nifty tool to support culture and communities. With a quarter-century under its belt, the organization has definitely left its mark on cultural consumption in its regions. They’re even pondering what museums would look like without it, especially for the regulars. Moreover, the research takes a peek at how the organization communicates with museums, breaking down different methods and the value of its contact database. And let’s not forget about projects like “Quartiere al Museo” and how they’re jazzing up audience diversity and local promotion. Wrapping things up, the study tosses out some ideas for how the organization can up its game and suggests leveraging the Abbonamento Musei to support cultural consumption and reel in more visitors. They reckon this approach could be a win-win, giving museums a financial boost while bringing in more folks through their doors.