this chapter enriches the existing research on humans’ reac tions to service robots in a fashion retail context by proposing a new concep tual framework—supported by an interdisciplinary theoretical underpinning—that sheds light on the complexity of the factors, from the customer’s side, conditioning the customer experience with fashion sale robots.
The customer experience with fashion sale robots. A psycho-interpretative framework / Montera, Raffaella; Ciasullo, Maria Vincenza; Cucari, Nicola; Bianco, Rosario. - (2024), pp. 207-223. [10.1007/978-3-031-35589-9_10].
The customer experience with fashion sale robots. A psycho-interpretative framework
Cucari, NicolaPenultimo
;
2024
Abstract
this chapter enriches the existing research on humans’ reac tions to service robots in a fashion retail context by proposing a new concep tual framework—supported by an interdisciplinary theoretical underpinning—that sheds light on the complexity of the factors, from the customer’s side, conditioning the customer experience with fashion sale robots.File allegati a questo prodotto
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