La couleur dans le livre de littérature ivoirien pour enfant comme facteur d’hybridation culturelle

African children's literature is often considered a marginal genre (Moudileno 2003). However, the complexity of the design of children's books (graphics, colors and illustrations, forms and styles of writing, lexicon, priority themes) makes children's literature a field that is sometimes difficult to define. Moreover, as part of the cultural legacy passed down through colonization (Dangui 2018), it is interested to study it. We aim at trying to understand how, in a context of westernization of culture, colors participate in the transmission of values proposed. Our study is based on a semiological analysis of 15 Ivorian literary books for children, and on a perceptual study of colors. Our analysis reveals a hybridization of cultures not only in terms of values, but also of colors. While the adult writers make some connection between traditional cultural heritage and the construction of an authentic Ivorian, the influence of Western culture during and after colonization is obvious. The children's book, which is a Western concept, with its colors whose codes are of Western origin, becomes a medium for expressing cultural realities prior to and "beyond" colonization (Homi Bhabha 1994).