Il matrimonio necessario tra vista e testo nella Grecia antica

Te purpose of this paper is to offer some reflections on the communication strategies of inscriptions on durable material in alphabetical script, or otherwise said, of objects inscribed with alphabetical script in ancient Greece. Subject of investigation are examples of inscriptions on durable material from the Archaic and Classical worlds starting from the consideration that they communicated their message through three different semantic systems: that of archaeology and art * some media are artistically elaborate and relevant, e.g. statues * that of epigraphy * the appearance and shape of the letters, the arrangement of the text on the surface of the object * and that of language and literature - most inscriptions were in prose, containing mostly, though not necessarily, standard elements, but many others were in poetry and thus in)uenced by literary models. In particular, a number of inscribed monuments from archaic and classical Greece will be discussed that illustrate how adept certain patrons were at exploiting the dual communicative channel offered by the visual/material and textual/immaterial components in order to attract the attention of their potential audience.