Hashtag feminism straddling the Americas

In both #NiUnaMenos and #MeToo, Twitter acted as a driving platform, with hashtags aggregating responses to gender-based violence. Nonetheless, these mobilisa- tions have originated in two very different regions (South vs North America), where two different forms of violence against women (VAW) (feminicidio vs sexual harassment) have triggered different kinds of mobilisation (online and offline protests vs a mostly online campaign). Driven by literature on hashtag feminism and based on previous research about #NiUnaMenos and #MeToo, this chapter analyses the online discussions about VAW at the inception of each mobilisation in their home countries. We draw upon two separate qualitative studies (Belotti, Comunello and Corradi, 2021; Bernardini, 2021) to map out a situated and comparative characterisation of these two mobilisations against VAW. This analysis provides a deeper understanding of the multifaceted forms that the mutually shaped media/movements dynamics can assume in what has hitherto been generally considered as a unified phenomenon, hashtag feminism.