Locate the Warehouse – Super Distribution Services

During a fine evening in September 2017, Ishaq Bashir, working as Facility Manager for one of the highest selling branches of Super Distribution Services at Hyderabad, Pakistan, was having a meeting with his sales team regarding the feasibility of their existing location. After joining the company in March 2017 as Facility Manager, he found out that Super Distribution Services (SDS) had recently shifted its Hyderabad branch to Hala Naka Road (its existing location) from the Sindh Industrial Trading Estate (SITE) area (its previous location). It was evident from the sales team’s remarks that they were not happy with this new location and wished for the branch to be shifted back to its previous situation. However, the supply chain team and other administrative staff had no such issues or concerns regarding the change of location. The sales team in the general trade category had a strong opinion that their sales numbers were suffering because of the change in location, despite the fact that the supply strategy of the supply chain team had remained the same and, in fact, they had revised their priority scheduling times keeping in mind the distances of markets from this new location.