Constructing TikTok as Digital Space: Different Sides and Perspectives

Looking at TikTok as a digital space it is possible to observe the way in which the recommendation algorithm creates different environments within the platform: by studying the phenomenon of “TikTok Sides” one can truly comprehend how fragmented the platform truly is, and begin to understand how so many different people can have so many different experiences of the app (Schellewald, 2022; Boeker & Urman, 2022). Zulli & Zulli (2020) introduce the concept of imitation publics on TikTok, analysing the way groups form around specific types of content as well as taking into consideration people’s offline identity and its relationship to the content the platform suggests to its users. One of the aims of my research as a PhD student is to find an accurate categorisation of TikTok sides and the impact they may have on the representation of the platform within mainstream media, and that which they may have on one’s sense of self and belonging; this is the subject that I wish to focus on within this proposal. By looking at previous literature I will try to find a definition that can be applicable to the different sides of TikTok – be it culture, subculture, collective identity, or simply niches defined by different themes. A second phase of my research will be dedicated to carrying out in depth interviews with TikTok users to better understand the effect that the personalisation algorithm has on the individual outside the app. This second part will certainly benefit from any and all feedback I may get during the workshop.