Genertive semiotics for organizational research and action

The main objective of this book is to provide a complete representation of the theoretical foundations, modes of application, and contributions of Greimasian generative semiotics to organizational research and practice. By delving into the complexity of A. J. Greimas’ theory of meaning generation, this book is positioned within the field of literature on the application of narrative methods in organizational research, as it is the first work that collects, systematizes and critically discusses the many applications and possibilities of Greimas’ generative model concerning the study of organizational phenomena.