The book is made up of five chapters, told from the both the Italian and the United States points of view and dealing with the following unique aspects of talk radio: Economic sustainability of the medium at a time when the age demographics of the talk radio audience skew increasingly older than industry desires; The creation of a like-minded community of show listeners who bond with hosts because of their stardom and politics; The role of branding and self-branding to create viable talk radio personalities; The reality of talk radio, at the local and national level, to polarize public opinion; Community radio as an alternative to corporate and government broadcasters. Each of these parts are addressed in the book from the Italian and the American perspectives by expert authors who specialize in the five chapter themes: economic, listener community, branding, public opinion, community radio.

Radio Vox Populi. Talk Radio from the Romantic to the Anglo-Saxon / Laufer, PETER DAVID; Ruggiero, Christian. - (2022).

Radio Vox Populi. Talk Radio from the Romantic to the Anglo-Saxon

Peter Laufer;Christian Ruggiero
2022

Abstract

The book is made up of five chapters, told from the both the Italian and the United States points of view and dealing with the following unique aspects of talk radio: Economic sustainability of the medium at a time when the age demographics of the talk radio audience skew increasingly older than industry desires; The creation of a like-minded community of show listeners who bond with hosts because of their stardom and politics; The role of branding and self-branding to create viable talk radio personalities; The reality of talk radio, at the local and national level, to polarize public opinion; Community radio as an alternative to corporate and government broadcasters. Each of these parts are addressed in the book from the Italian and the American perspectives by expert authors who specialize in the five chapter themes: economic, listener community, branding, public opinion, community radio.
Laufer, PETER DAVID; Ruggiero, Christian
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1655419
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