The focus of the research is to point out the features of language used in websites to trasmit the image of the company and to persuade consumers and potential customers to learn about the products. The final aim of the research is to define if, how and to what extent each company attemps to overcome its geographical position to reach a global market, by making particular use of language and rhetorical devices.
The English of Companies on-line: National Identity and Global Culture / Salvi, Rita; Turnbull, J.; Pontesilli, A.. - STAMPA. - (2007), pp. 9-45.
The English of Companies on-line: National Identity and Global Culture
SALVI, Rita;J. Turnbull;
2007
Abstract
The focus of the research is to point out the features of language used in websites to trasmit the image of the company and to persuade consumers and potential customers to learn about the products. The final aim of the research is to define if, how and to what extent each company attemps to overcome its geographical position to reach a global market, by making particular use of language and rhetorical devices.File allegati a questo prodotto
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