The Conveyor

The brand new landmark «The Conveyor» is a vast cultural hub, a megastructure that will host professionals to unite in one thinking dimension sharing experiences from all around the globe, attracting tourists and locals, changing the cultural environment of the area. The project of FITT headquarters combines the necessities and peculiarities of the working spaces together with the leisure activities, which arise not only the wellbeing of the workers but also attempt to attract visitors and people who are passing by to the area. For this purpose, the arena serves as a catalyst for exposition activities but also conferences as well as community organizations. The shape derives from the primary values of the Fitt company representing progress and corporate identity. The geometry of the new quarter has two key elements: circular arena and its following spine. Culture plays an important role for the Province of Vicenza and the new Arena will contribute with its rich program and serve as an event space and education amenity. By deviating within the plot boundaries, the spine creates a different distant relation to the existing industrial building and allows generous green spaces for sunbathing and walks. «The Conveyor» is created to bring people together to the Peri-urban context of the Province of Vicenza. The main access to the new quarter is from Via Piave, where a whirlpool shaped arena opens up to the observer with it’s myriad of pipes following the facade. Achieving the so-called «forest effect» sensation gives visitors an idea of easy access, equality and a sense of belonging. Being located in close relationship with the infrastructure of Sandrigo city «The Conveyor» will become a new point of attraction and will integrate the scientific and cultural program of the area.