Models of value construction. For a semio-dialectical approach to organization and social action

Social subjects—for example, a compan a freelancer—have a project, namely, their activity aims to pursue a specific state of the world. The content of this state changes according to the nature of the organization and the field condition in which it operates, nonetheless, the intentional nature of the organization is invariant. And the organization’s project defines its identity. For instance, let us consider a broker company; its identity is defined by its mission; namely, the optimization of the supply versus demand relationship about financial products, aimed at maximizing clients and company’s utility.