The purpose of this paper is to describe the cognitive interview as a pretest technique for survey questionnaires, assessing its potentials and its limits. The paper begins with a general discussion about pretest as a specific research phase in survey designs, with a focus on the main scopes of making pretest. Then, I described the main approaches to pretest, illustrating some specific pretest techniques for each approach taken into account. The second part of the paper deal with cognitive interview, one of the most used pretest technique by academic and non-academic researchers. After an in-depth description of the main strategies for conducting a cognitive interview, I discuss some issues about the design of cognitive interview sessions, with particular reference on how to choose interviewees and interviewers.

Cognitive interview to pretest survey questionnaires. A dialogue between psychology and methodology of social research / Martire, Fabrizio. - (2020), pp. 93-104.

Cognitive interview to pretest survey questionnaires. A dialogue between psychology and methodology of social research

Fabrizio Martire
2020

Abstract

The purpose of this paper is to describe the cognitive interview as a pretest technique for survey questionnaires, assessing its potentials and its limits. The paper begins with a general discussion about pretest as a specific research phase in survey designs, with a focus on the main scopes of making pretest. Then, I described the main approaches to pretest, illustrating some specific pretest techniques for each approach taken into account. The second part of the paper deal with cognitive interview, one of the most used pretest technique by academic and non-academic researchers. After an in-depth description of the main strategies for conducting a cognitive interview, I discuss some issues about the design of cognitive interview sessions, with particular reference on how to choose interviewees and interviewers.
2020
Human development for all. Social Sciences in dialogue for an inclusive society
978-88-95697-08-6
cognitive interview; survey questionnaires pretest; cognitive psychology; methodology of social research
02 Pubblicazione su volume::02a Capitolo o Articolo
Cognitive interview to pretest survey questionnaires. A dialogue between psychology and methodology of social research / Martire, Fabrizio. - (2020), pp. 93-104.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1438112
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