Food tourism: a way to experience and storytelling the Italian territory

Tourism is a dynamic and constantly changing sector; it is inserted in a social and digital context of market’s change. The research displays the changes in the tourist market, the fast development of the so-called tourism 4.0, and the advent of social networks in tourism sector. In the digital panorama of the tourism market, it is underlined the new conception perceived by the consumer in digital tourism and the advent of social networks which assumed an interesting role in the pre, in and post travel stages; acting as potent marketing tools, strengthened by the daily use of mobile and apps. The work is going to focus, in particular, on Instagram, one of the most innovative social network based on visual multimedia and fragments of authentic daily life.