Social media campaigns have an important role in raising public awareness to define the extent, the diffusion and the evolution of harassment and in developing social support for changes as a fundamental component of primary prevention strategies. The main findings of this chapter indicate that: a) the social media campaign engagement against sexual harassment is higher with its locally translated hashtag than the international version; b) the social media campaign is polarised between an individual, more introspective level of sharing experiences (such as in France with #balancetonporc) and a collective awareness, active grassroots movement at workplaces (such as in Sweden with #sistabriefen); c) in order to understand how to foster a positive social engagement encouraging survivors to speak and share their experiences and to embrace social support for change, the “sentiments” in social media deserve further attention.
The complexity of #MeToo: the evolution of the Twitter campaign in Europe / Zacchia, Giulia; Corsi, Marcella; Botti, Fabrizio. - (2019), pp. 12-37.
|Titolo:||The complexity of #MeToo: the evolution of the Twitter campaign in Europe|
ZACCHIA, GIULIA (Primo) [Writing – Original Draft Preparation]
CORSI, Marcella (Secondo) [Validation]
BOTTI, Fabrizio (Ultimo) [Validation]
|Data di pubblicazione:||2019|
|Citazione:||The complexity of #MeToo: the evolution of the Twitter campaign in Europe / Zacchia, Giulia; Corsi, Marcella; Botti, Fabrizio. - (2019), pp. 12-37.|
|Appartiene alla tipologia:||02a Capitolo o Articolo|