This chapter evaluates the social representations of historic European capital cities, comparing it before and after the first-time visit that took place in the period from 2011 to 2013. Based on the set of empirical data, it presents and discusses the integrative framework for evaluation of a city conceived as a resource in responsible urban tourism. In particular, the social representations of Madrid, London, and Warsaw by 420 visitors from seven different EU and non-EU countries (France, Germany, Italy, Poland, Spain, United Kingdom, and United States) are examined according to the modelling approach to the theory of social representations, focusing on the evaluative dimension present in an implicit and explicit way. Understanding how tourists assess the resource that they access, based on previous knowledge as opposed to direct experience, shall lay ground for enabling the policy makers and city planners to take into account the expectations of visitors while pursuing urban tourism development in the geo-cultural locations of European capital cities.

Evaluative dimensions of urban tourism in capital cities by first-time visitors / Silvana de Rosa, Annamaria; Dryjanska, Laura; Bocci, Elena. - (2019), pp. 524-538. - ADVANCES IN MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT, AND E-SERVICES BOOK SERIES. [10.4018/978-1-5225-7766-9.ch041].

Evaluative dimensions of urban tourism in capital cities by first-time visitors

Silvana de Rosa, Annamaria;Bocci, Elena
2019

Abstract

This chapter evaluates the social representations of historic European capital cities, comparing it before and after the first-time visit that took place in the period from 2011 to 2013. Based on the set of empirical data, it presents and discusses the integrative framework for evaluation of a city conceived as a resource in responsible urban tourism. In particular, the social representations of Madrid, London, and Warsaw by 420 visitors from seven different EU and non-EU countries (France, Germany, Italy, Poland, Spain, United Kingdom, and United States) are examined according to the modelling approach to the theory of social representations, focusing on the evaluative dimension present in an implicit and explicit way. Understanding how tourists assess the resource that they access, based on previous knowledge as opposed to direct experience, shall lay ground for enabling the policy makers and city planners to take into account the expectations of visitors while pursuing urban tourism development in the geo-cultural locations of European capital cities.
2019
Advanced methodologies and technologies in digital marketing and entrepreneurship
9781522577669
9781522577676
social representations; modelling approach; associative network; place identity; Madris; London; Wasaw
02 Pubblicazione su volume::02a Capitolo o Articolo
Evaluative dimensions of urban tourism in capital cities by first-time visitors / Silvana de Rosa, Annamaria; Dryjanska, Laura; Bocci, Elena. - (2019), pp. 524-538. - ADVANCES IN MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT, AND E-SERVICES BOOK SERIES. [10.4018/978-1-5225-7766-9.ch041].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1269880
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