"A cosa stai pensando?” Differenze di genere nell ’uso “strumentale” o “esperienziale” di Facebook (FB)

Social Networks (SN), in particular Facebook (FB) analyzing academic literature and social scientific inquiries. Moreover, we report data of a survey conducted in order to provide an integrated view of gender differences in the exposure pattern to SN. Data suggest that: a) women read a higher number of books than men, they watch more TV and they spend more time on social media; b) women claim to have a greater number of friends on FB and spend on average more time than men on FB; c) women get higher scores than men on motivation like curiosity for browsing or to search for people who they have not seen for some time. In contrast, men get higher scores in motivations like flirting. Our results are in line with the findings of previous studies, showing how women use FB for a plethora of activities, prevalently experiential, with a higher orientation to maintain and create a larger number of interpersonal relationships, instead of men, whose responses tend to indicate an exploitable use.