The quantitative and qualitative analysis carried out here is based on an analysis of data retrieved from a small, specialized corpus of descriptions of cities drawn from the websites of some leading British tour operators engaged in promoting Italy. Comparison emerges as a semantic category inherent to the language of tourism, which is exploited variously to present and emphasize some of Italy’s most illustrious cities to potential visitors, in hopes of making these venues attractive to them. The first part of the study examines different types of explicit-comparison construal used to make the attractive traits of a city equal to or different from those found elsewhere. The second part highlights the implicitly comparative nature of many evaluative adjectives that function as Epithets, while the final section deals with the semantic make-up of some recurrent expressions used as Numeratives.

Captivating cities. A linguistic journey into some of Italy’s richest urban treasure troves / Mocini, Renzo. - STAMPA. - (2017), pp. 351-372.

Captivating cities. A linguistic journey into some of Italy’s richest urban treasure troves

Renzo Mocini
2017

Abstract

The quantitative and qualitative analysis carried out here is based on an analysis of data retrieved from a small, specialized corpus of descriptions of cities drawn from the websites of some leading British tour operators engaged in promoting Italy. Comparison emerges as a semantic category inherent to the language of tourism, which is exploited variously to present and emphasize some of Italy’s most illustrious cities to potential visitors, in hopes of making these venues attractive to them. The first part of the study examines different types of explicit-comparison construal used to make the attractive traits of a city equal to or different from those found elsewhere. The second part highlights the implicitly comparative nature of many evaluative adjectives that function as Epithets, while the final section deals with the semantic make-up of some recurrent expressions used as Numeratives.
2017
Master's narratives in tourism. Rappresentazioni del turismo culturale e creativo
978-88-7853-766-8
cities, promotion, comparison, tourism, evaluation
02 Pubblicazione su volume::02a Capitolo o Articolo
Captivating cities. A linguistic journey into some of Italy’s richest urban treasure troves / Mocini, Renzo. - STAMPA. - (2017), pp. 351-372.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1079308
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