The quantitative and qualitative analysis carried out here is based on an analysis of data retrieved from a small, specialized corpus of descriptions of cities drawn from the websites of some leading British tour operators engaged in promoting Italy. Comparison emerges as a semantic category inherent to the language of tourism, which is exploited variously to present and emphasize some of Italy’s most illustrious cities to potential visitors, in hopes of making these venues attractive to them. The first part of the study examines different types of explicit-comparison construal used to make the attractive traits of a city equal to or different from those found elsewhere. The second part highlights the implicitly comparative nature of many evaluative adjectives that function as Epithets, while the final section deals with the semantic make-up of some recurrent expressions used as Numeratives.
Captivating cities. A linguistic journey into some of Italy’s richest urban treasure troves / Mocini, Renzo. - STAMPA. - (2017), pp. 351-372.
Captivating cities. A linguistic journey into some of Italy’s richest urban treasure troves
Renzo Mocini
2017
Abstract
The quantitative and qualitative analysis carried out here is based on an analysis of data retrieved from a small, specialized corpus of descriptions of cities drawn from the websites of some leading British tour operators engaged in promoting Italy. Comparison emerges as a semantic category inherent to the language of tourism, which is exploited variously to present and emphasize some of Italy’s most illustrious cities to potential visitors, in hopes of making these venues attractive to them. The first part of the study examines different types of explicit-comparison construal used to make the attractive traits of a city equal to or different from those found elsewhere. The second part highlights the implicitly comparative nature of many evaluative adjectives that function as Epithets, while the final section deals with the semantic make-up of some recurrent expressions used as Numeratives.File | Dimensione | Formato | |
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