The “Great Serial Television” (Cardini, 2014), which is part of the so-called era "Third Golden Age of Television" (Maio, 2009), is mainly characterized, on the one hand, by the introduction of different genres and television formats linked to the development of distribution platforms thanks to the arrival of the internet (Checcaglini, 2016) and, on the other hand, to a "higher" production quality related to the artistic and technical level of cinematography (Rossini, 2016), particularly in the choice of audiovisual content and processes of definition and evolution of characters’ identity. In this context, it can be found an increase of television series with non- conventional female protagonists that can be named "anti-heroines" (Buonanno, 2014; 2017), because they deviate from the stereotypes’ representation of women as mother and wife, following only their own aspirations and desires (Cammarota, 2005; Sartori, 2009). This permits to gain unprecedented narrative centrality thanks to unpublished facets in the women image’s representation. Within this point of view, the proposal aims to explore the controversial relationship between women and politics (Stevens, 2009: Campus, 2013) and its media representation in the famous American television series House of Cards (Netflix, 2013 - in production), analyzing the female protagonist of the series, Claire Underwood. During the story, despite the "typical side" of femininity and sensuality (Andò, 2015), this controversial character shows an "obscure" side, oriented to obtain what she wants in the long and desperate search for her individuality (Hackett, 2016).

La polémica relación entre mujer y política en la narración serial televisiva: el caso de Claire Underwood en House of Cards / Brancato, Giovanni; ALVARADO CASTILLO, ALEXANDRA KARLA. - (2017). (Intervento presentato al convegno Nuevas narrativas. Entre la ficción y la información: de la desregulación a la integración transmedia tenutosi a Barcellona, Spagna nel 3 - 5 luglio 2017).

La polémica relación entre mujer y política en la narración serial televisiva: el caso de Claire Underwood en House of Cards

BRANCATO, GIOVANNI
;
ALVARADO CASTILLO, ALEXANDRA KARLA
2017

Abstract

The “Great Serial Television” (Cardini, 2014), which is part of the so-called era "Third Golden Age of Television" (Maio, 2009), is mainly characterized, on the one hand, by the introduction of different genres and television formats linked to the development of distribution platforms thanks to the arrival of the internet (Checcaglini, 2016) and, on the other hand, to a "higher" production quality related to the artistic and technical level of cinematography (Rossini, 2016), particularly in the choice of audiovisual content and processes of definition and evolution of characters’ identity. In this context, it can be found an increase of television series with non- conventional female protagonists that can be named "anti-heroines" (Buonanno, 2014; 2017), because they deviate from the stereotypes’ representation of women as mother and wife, following only their own aspirations and desires (Cammarota, 2005; Sartori, 2009). This permits to gain unprecedented narrative centrality thanks to unpublished facets in the women image’s representation. Within this point of view, the proposal aims to explore the controversial relationship between women and politics (Stevens, 2009: Campus, 2013) and its media representation in the famous American television series House of Cards (Netflix, 2013 - in production), analyzing the female protagonist of the series, Claire Underwood. During the story, despite the "typical side" of femininity and sensuality (Andò, 2015), this controversial character shows an "obscure" side, oriented to obtain what she wants in the long and desperate search for her individuality (Hackett, 2016).
2017
La “Gran Serialidad Televisiva” (Cardini, 2014), que encuentra espacio en la “Tercera Edad de Oro de la Televisión” (Maio, 2009), es caracterizada principalmente, por un lado, de la introducción de diferentes géneros y formatos televisivos y el desarrollo de nuevas plataformas de distribución gracias a la expansión de Internet (Checcaglini, 2016), y por otro, de una "mayor" calidad productiva cercana a nivel artístico y técnico a la cinematografía (Rossini, 2016), en particular en la selección de los contenidos audiovisuales y en el proceso de definición y evolución de la identidad de los personajes. En específico, son crecientes las series de televisión donde protagonistas femeninas no convencionales, que pueden ser definidas como "anti-heroínas" (Buonanno, 2014; 2017), se desvían de la representación del estereotipo de madre y esposa que eclipsa sus aspiraciones y deseos (Cammarota, 2005; Sartori, 2009), para enriquecerse de facetas inéditas que le permitan conquistar una centralidad narrativa sin precedentes. En este panorama se introduce la propuesta que tiene como objetivo analizar el tema de la polémica relación mujer- política (Stevens, 2009; Campus, 2013), y su representación mediática en la popular serie tv estadounidense House of Cards (Netflix, 2013 – en producción), donde la protagonista Claire Underwood, personaje controvertido que encima del lado "típico" de la feminidad y la sensualidad (Andò, 2015), muestra durante la historia un lado "oscuro" orientado a conseguir lo que más desea en la larga y desesperada búsqueda de su individualidad (Hackett, 2016).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1004136
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