CLEMENTE, LAURA
CLEMENTE, LAURA
DIPARTIMENTO DI SCIENZE DELL'ANTICHITA'
Digital marketing in cultural heritage. An approach to metaverse
2023 Carignani, Francesco; Clemente, Laura; Iodice, Gesualda; Bifulco, Francesco
Enhancing Value Co-creation Through AI in the Cultural Sector: An Exploration in Italian Museums
2025 Clemente, Laura; Bifulco, Francesco
Il ruolo dell'AI nell'ecosistema culturale italiano: attori, casi e strumenti
2024 Clemente, Laura
Leveraging Visitor Satisfaction to Enhance cultural Sites Management: Fresh Insights from Bourbon Heritage
2025 Greco, Fabio; Napolitano, Amelia; Clemente, Laura; Iodice, Gesualda; Bifulco, Francesco
Museum accessibility. A managerial perspective on digital approach
2023 Iodice, Gesualda; Carignani, Francesco; Clemente, Laura; Bifulco, Francesco
Phygital approach to value co-creation in cultural and creative sector
2023 Clemente, Laura; Carignani, Francesco; Iodice, Gesualda; Bifulco, Francesco
Phygital approach to value co-creation in international museums
2024 Clemente, Laura; Iodice, Gesualda; Carignani, Francesco; Greco, Fabio; Bifulco, Francesco
Phygital as a Lever for Value Propositions in Italian Cultural Tourism Startups
2024 Greco, Fabio; Carignani, Francesco; Clemente, Laura; Bifulco, Francesco
Storytelling marketing approaches in purpose-driven firms. Evidence from Benefit Corporations disclosure
2024 Clemente, Laura; Iodice, Gesualda; Bifulco, Francesco
The impact of the Rijksstudio on the museum business model as tool for value creation
2024 Carignani, Francesco; Clemente, Laura; Bifulco, Francesco
The role of chatbot technology in the cultural value proposition
2024 Iodice, Gesualda; Clemente, Laura; Bifulco, Francesco
Time stamp and immutability as key factors for the application of blockchain in the cultural sector
2023 Clemente, Laura; Bifulco, Francesco
Tourism Startups: fresh evidence by a systematic review
2024 Greco, Fabio; Clemente, Laura; Bifulco, Francesco