Catalogo dei prodotti della ricerca

IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.

The European Capitals of Culture (ECOC) initiative has already demonstrated how traditions, culture and the involvement of local communities can boost innovation and value creation. Based on the analysis of in-depth interviews with managers from the Foundation Matera Basilicata 2019 and Project Leaders from the local associations who took part in the creation of the program for Matera ECOC 2019, the authors found evidence of the co-creation process behind the organization of the cultural initiative. Starting from a set of eight value drivers, mentioned in the Dossier of Matera 2019, the present paper highlights how these values can become pivotal elements throughout all stages of the program development and execution (e.g. build-up process, crash test, go and see, etc.) of an international cultural event such as Matera 2019, as well as in the empowerment of the local entrepreneurship operating in the creative field, thanks to the development of a dense network of relationships and collaborations under a “local brand” strongly perceived outside the community.

THE PARTICIPATION OF LOCAL COMMUNITIES IN THE CO-CREATION PROCESS OF CULTURAL INITIATIVES. THE CASE OF MATERA 2019 / Savastano, Marco; Gorelova, Irina; Belcastro, Mattia; Stori, Pietro. - (2020). ((Intervento presentato al convegno ITAIS2020: ORGANIZING IN A DIGITIZED WORLD: DIVERSITY, EQUALITY AND INCLUSION tenutosi a University of Chieti-Pescara, Department of Management and Business Administration.

Powered by IRIS-about IRIS-Utilizzo dei cookie

 Copyright © 2022