Diamantopoulos, Adamantios
Diamantopoulos, Adamantios
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The impact of sustainability and country-of-origin on consumers’ willingness-to-pay for a brand: A conceptual framework.
2024 Scrimieri, Chiara; Diamantopoulos, Adamantios; Matarazzo, Michela; Pastore, Alberto
The Influence of Country-of-Origin and Sustainability Cues on Willingness-toPay: Conceptual Model and Empirical Test
2025 Scrimieri, Chiara; Diamantopoulos, Adamantios; Matarazzo, Michela; Pastore, Alberto
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| The impact of sustainability and country-of-origin on consumers’ willingness-to-pay for a brand: A conceptual framework. | 2024 | Scrimieri, Chiara; Diamantopoulos, Adamantios; Matarazzo, Michela; Pastore, Alberto | |
| The Influence of Country-of-Origin and Sustainability Cues on Willingness-toPay: Conceptual Model and Empirical Test | 2025 | Scrimieri, Chiara; Diamantopoulos, Adamantios; Matarazzo, Michela; Pastore, Alberto |