Sfoglia per Autore
Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!
2014 R., Shaanan Satchi; J., Hornik; Cesareo, Ludovica; Pastore, Alberto
Consumers’ attitude and behavior towards online music piracy and subscription-based services
2014 Cesareo, Ludovica; Pastore, Alberto
Online and offline integration in marketing communication. Delving into the business perspective
2015 Vernuccio, Maria; Cesareo, Ludovica; Michelini, Laura; Pastore, Alberto
Pirate or subscriber? An exploratory study on italian consumers' music habits
2015 Cesareo, L.; Pastore, A.
Fashion firms and counterfeiting: causes and actions
2016 Pastore, A.; Cesareo, L.
Counterfeiting luxury goods
2017 Cesareo, Ludovica; Pastore, Alberto; Williams, Patti
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster! | 2014 | R., Shaanan Satchi; J., Hornik; Cesareo, Ludovica; Pastore, Alberto | |
| Consumers’ attitude and behavior towards online music piracy and subscription-based services | 2014 | Cesareo, Ludovica; Pastore, Alberto | |
| Online and offline integration in marketing communication. Delving into the business perspective | 2015 | Vernuccio, Maria; Cesareo, Ludovica; Michelini, Laura; Pastore, Alberto | |
| Pirate or subscriber? An exploratory study on italian consumers' music habits | 2015 | Cesareo, L.; Pastore, A. | |
| Fashion firms and counterfeiting: causes and actions | 2016 | Pastore, A.; Cesareo, L. | |
| Counterfeiting luxury goods | 2017 | Cesareo, Ludovica; Pastore, Alberto; Williams, Patti |
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