In last decades, the rapid expansion of tourism sector and the major differentiation of the tourism products have stimulated several studies in segmentation of tourism markets; but the applications of that technique has always focused on single consumers, while often the real "buyer" is the family. In this paper, we deal with national leisure tourism of Italian families in summer season; for the analysis, a sample of around 3,500 Italian families from a multi-scope sample survey "Travels and Holidays", collected by the National Institute of Statistics (ISTAT) is used. The major objective of this study is to investigate holiday strategies of Italian families in connection with recent changes in family structure, in order to individuate different profiles and different customs in travel patterns.

Tourism market segmentation of Italian families for the summer season / Celardo, Livia; Iezzi, Domenica. - ELETTRONICO. - (2015), pp. 1-6. (Intervento presentato al convegno SIS 2015 Statistical Conference tenutosi a Treviso (Italy) nel September, 9-11).

Tourism market segmentation of Italian families for the summer season

CELARDO, LIVIA;
2015

Abstract

In last decades, the rapid expansion of tourism sector and the major differentiation of the tourism products have stimulated several studies in segmentation of tourism markets; but the applications of that technique has always focused on single consumers, while often the real "buyer" is the family. In this paper, we deal with national leisure tourism of Italian families in summer season; for the analysis, a sample of around 3,500 Italian families from a multi-scope sample survey "Travels and Holidays", collected by the National Institute of Statistics (ISTAT) is used. The major objective of this study is to investigate holiday strategies of Italian families in connection with recent changes in family structure, in order to individuate different profiles and different customs in travel patterns.
2015
SIS 2015 Statistical Conference
Tourism; Market segmentation; Multivariate analysis
04 Pubblicazione in atti di convegno::04b Atto di convegno in volume
Tourism market segmentation of Italian families for the summer season / Celardo, Livia; Iezzi, Domenica. - ELETTRONICO. - (2015), pp. 1-6. (Intervento presentato al convegno SIS 2015 Statistical Conference tenutosi a Treviso (Italy) nel September, 9-11).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/981884
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