Literature on local marketing highlights how firms that are more suitable for exploiting the resources of the environment are also the more sustainable ones, because they care to balance the economic goals with the social and territorial ones. It is assumed, therefore, that a territory is competitive and attractive if it fits with a certain speed to environmental changes. The objective of this work is to demonstrate that the sustainable firm can represent a solution for the enhancement of the territory, making it more attractive and competitive. To demonstrate this connection, the analysis focused on the phenomenon of Scattered Hotels, a unique entrepreneurial experience of tourism able to derive value from the territory and, at the same time, to enhance its resources in a sustainable perspective. The results show that the Scattered Hotel represents a competitive model of hotel tourist offer, able to co-evolve with the territory according to sustainable development.

Literature on local marketing highlights how firms that are more suitable for exploiting the resources of the environment are also the more sustainable ones, because they care to balance the economic goals with the social and territorial ones. It is assumed, therefore, that a territory is competitive and attractive if it fits with a certain speed to environmental changes. The objective of this work is to demonstrate that the sustainable firm can represent a solution for the enhancement of the territory, making it more attractive and competitive. To demonstrate this connection, the analysis focused on the phenomenon of Scattered Hotels, a unique entrepreneurial experience of tourism able to derive value from the territory and, at the same time, to enhance its resources in a sustainable perspective. The results show that the Scattered Hotel represents a competitive model of hotel tourist offer, able to co-evolve with the territory according to sustainable development.

The territory attractiveness as a factor for competitiveness: the model of the albergo diffuso (scattered hotel)

ESPOSITO DE FALCO, SALVATORE;CUCARI, NICOLA;
2015

Abstract

Literature on local marketing highlights how firms that are more suitable for exploiting the resources of the environment are also the more sustainable ones, because they care to balance the economic goals with the social and territorial ones. It is assumed, therefore, that a territory is competitive and attractive if it fits with a certain speed to environmental changes. The objective of this work is to demonstrate that the sustainable firm can represent a solution for the enhancement of the territory, making it more attractive and competitive. To demonstrate this connection, the analysis focused on the phenomenon of Scattered Hotels, a unique entrepreneurial experience of tourism able to derive value from the territory and, at the same time, to enhance its resources in a sustainable perspective. The results show that the Scattered Hotel represents a competitive model of hotel tourist offer, able to co-evolve with the territory according to sustainable development.
Literature on local marketing highlights how firms that are more suitable for exploiting the resources of the environment are also the more sustainable ones, because they care to balance the economic goals with the social and territorial ones. It is assumed, therefore, that a territory is competitive and attractive if it fits with a certain speed to environmental changes. The objective of this work is to demonstrate that the sustainable firm can represent a solution for the enhancement of the territory, making it more attractive and competitive. To demonstrate this connection, the analysis focused on the phenomenon of Scattered Hotels, a unique entrepreneurial experience of tourism able to derive value from the territory and, at the same time, to enhance its resources in a sustainable perspective. The results show that the Scattered Hotel represents a competitive model of hotel tourist offer, able to co-evolve with the territory according to sustainable development.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11573/784880
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