Symposium organizer. Lista dei papers presentati: - de Rosa A.S., Reconstructing the social discourse 'of' and 'around' the ideological advertising of Benetton: an outline of a cross-national research programme. - Losito, G. , De Rosa, A.S Comprehension and interpretation of Benetton advertising: textual and discourse analyis by applying SPAD-T and DiscAn on data collected by the associative network. - Kirckler E., De Rosa A.S. Advertisement association sequencies: analyses of emotional and cognitive reactions to ambiguous images. - Sinigaglia P., De Rosa A.S., Abric J.C. The application of two projective techniques to the study of advertising: the associative network and the associative card. - Costa Pereira F., De Rosa A.S., Verges P. Central system and peripheric elements associated to Benetton advertising campaigns by Portuguese young people / DE ROSA, Anna Maria Silvana. - (1996). (Intervento presentato al convegno 11th General Meeting of the E.A.E.S.P. “Controversial social representations "of" and "around" advertising: how to sell pullovers by provoking discussion on social issues” tenutosi a Gmunden, Austria nel July 13th-18th).
Symposium organizer. Lista dei papers presentati: - de Rosa A.S., Reconstructing the social discourse 'of' and 'around' the ideological advertising of Benetton: an outline of a cross-national research programme. - Losito, G. , De Rosa, A.S Comprehension and interpretation of Benetton advertising: textual and discourse analyis by applying SPAD-T and DiscAn on data collected by the associative network. - Kirckler E., De Rosa A.S. Advertisement association sequencies: analyses of emotional and cognitive reactions to ambiguous images. - Sinigaglia P., De Rosa A.S., Abric J.C. The application of two projective techniques to the study of advertising: the associative network and the associative card. - Costa Pereira F., De Rosa A.S., Verges P. Central system and peripheric elements associated to Benetton advertising campaigns by Portuguese young people.
DE ROSA, Anna Maria Silvana
1996
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