La televisione ai tempi della complessità. Tra crisi e rinascita, Numero monografico dei quaderni CIRSDIG, Working paper n. 41, Messina, gennaio 2010

Impendent Some people talk about the "death" of television, others foresee a longer existence, even in altered cultural and technological landscapes. Nonetheless, the recurring word nowadays Which rules over national and international discussion is, Undoubtedly, crisis.This work AIMS television to confront the issue by getting a sense of the complexity of the facts and assuming Both in historical outlook and an eye on current markets Extensive . It is, indeed, well known That crisis etymologically means "the time to choose", "to reach a decision." This choice Mainly regards the need to redefine the "communication deal" between Italians and audiovisual language. What are the analytical features, Both lexical and technological, from Which is possible to start over new and revive a television celebrating good not only for the present time but Also Able to enact cultural and symbolic essences of change to come? Can this moment of stasis , That is seen by some opinion leaders as a time of cultural regression, become the chance for a different placement of the media, now Able to fit with the deep changes That take up the technological, social and cultural background, Which we are living today? Then, is it possible That the complexity of current tv market will become an opportunity to rethink a new pattern for a television of the crisis? Destabilized modern times by crisis and the typhoon Internet, traditional cultural industries require to be re-placed. This sort of redefinition can not longer available except in fundamental field, like television is. If the new television was reinterpreted according to Functional modern times' needs, It could become part of the strategy to overcome social, cultural and economical crisis.Qualcuno even talk about the imminent "death" of the medium, others require long-term survival, even in changing technological and cultural landscapes. The word applicant, however, is that now dominates public discourse nationally and internationally crisis. This contribution proposes, starting from the awareness of the complexity of the concept of crisis, to address the issue television, adopting both a historical perspective, it is an in depth look on current markets. But we know that the crisis, etymologically, means the time of the choice of the decision. Choice that is primarily concerned with the need to redefine the communicative pact between Italians and the audiovisual language. What are the characteristics of content, expressive and technology from which you can start to re-launch a TV that is not just the celebration of this but that is able to interpret and represent the substances symbolic and cultural change that is announced? It can become the moment of stasis, and for some opinion leaders, cultural recession an opportunity for a different positioning of the vehicle, adequate to the profound changes in the socio-cultural and technological landscape in which we live? It may be, in short, the complexity of the television market opportunity to rethink the current model of television to a crisis? Destabilized by the crisis of the modern world by the cyclone and the Internet, the traditional cultural industries need a decisive repositioning. A redefinition which it can not escape an important sector like that of television. Reinterpreted according to the needs of modern times, the new TV could become part of a strategy to overcome the crisis in social, cultural and even economic.

Some people talk about the impendent “death” of television; others foresee a longer existence, even in altered cultural and technological landscapes. Nonetheless, the recurring word which nowadays rules over national and international discussion is, undoubtedly, crisis. This work aims to confront the television issue by getting a sense of the complexity of the facts and assuming both a historical outlook and an extensive eye on current markets. It is, indeed, well known that etymologically crisis means “the time to choose”, “to reach a decision”. This choice mainly regards the need to redefine the “communication deal” between Italians and audiovisual language. What are the analytical features, both lexical and technological, from which is possible to start over new and revive a television good not only for celebrating the present time but also able to enact cultural and symbolic essences of change to come? Can this moment of stasis, that is seen by some opinion leaders as a time of cultural regression, become the chance for a different placement of the media, now able to fit with the deep changes that take up the technological, social and cultural background, in which we are living today? Then, is it possible that the complexity of current tv market will become an opportunity to rethink a new pattern for a television of the crisis? Destabilized by modern times crisis and the internet typhoon, traditional cultural industries require to be re-placed. This sort of redefinition cannot except such a fundamental field, like television is. If the new television was reinterpreted according to modern times’ needs, it could become part of the strategy to overcome social, cultural and even economical crisis. Qualcuno parla dell’imminente “morte” del mezzo, altri ne prevedono una lunga sopravvivenza, anche in mutati paesaggi culturali e tecnologici. La parola ricorrente, tuttavia, è quella che domina ormai il discorso pubblico nazionale e internazionale: crisi. Questo contributo si propone, partendo dalla presa di coscienza della complessità del concetto di crisi, di affrontare la questione televisiva, adottando sia una prospettiva storica, sia uno sguardo in profondità sui mercati attuali. Ma si sa che crisi, etimologicamente, indica il momento della scelta, della decisione. Scelta che riguarda principalmente la necessità di ridefinire il patto comunicativo tra gli italiani e il linguaggio audiovisivo. Quali sono le caratteristiche di contenuto, espressive e tecnologiche dalle quali si può ripartire per rilanciare una tv che non sia solo la celebrazione del presente ma che riesca a interpretare e a rappresentare le sostanze simboliche e culturali del cambiamento che si annuncia? Può diventare questo momento di stasi e, per alcuni opinion leader, di recessione culturale l’occasione per un diverso posizionamento del mezzo, adeguato ai profondi cambiamenti di scenario tecnologico e socio-culturale che stiamo vivendo? Può essere, insomma, la complessità del mercato televisivo attuale l’opportunità per ripensare ad un modello di televisione della crisi? Destabilizzate dalle crisi del mondo moderno e dal ciclone Internet, le industrie culturali tradizionali necessitano di un decisivo riposizionamento. Una ridefinizione cui non può sottrarsi un settore portante come quello della televisione. Reinterpretata in base alle esigenze dei tempi moderni, la nuova tv potrebbe diventare parte di una strategia di superamento della crisi sociale, culturale e persino economica.