Catalogo dei prodotti della ricerca

What's the relation between wine and tourism? How can a territory with a strong and well-known wine production improve its attractiveness? The essay provide with an analytical and managerial framework to answer these questions, based upon the Montalcino leading experience.

Wine, territory and tourism: an analytycal framework for a marketing-based view / Mattiacci, Alberto. - STAMPA. - (2004), pp. 81-111.

Wine, territory and tourism: an analytycal framework for a marketing-based view

MATTIACCI, ALBERTO
2004

Abstract

What's the relation between wine and tourism? How can a territory with a strong and well-known wine production improve its attractiveness? The essay provide with an analytical and managerial framework to answer these questions, based upon the Montalcino leading experience.
2004
Leading firms and wine clusters: understanding the evolution of the Tuscan wine business through an international comparative analysis
9788846464460
wine tourism; wine business; marketing
02 Pubblicazione su volume::02a Capitolo o Articolo
Wine, territory and tourism: an analytycal framework for a marketing-based view / Mattiacci, Alberto. - STAMPA. - (2004), pp. 81-111.
02a Capitolo o Articolo
File allegati a questo prodotto
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/166065
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact