The research displays the changes in the tourist market, the fast development of the digital tourism and the advent of social networks in tourism sector. In particular, the attention is focused on the new perception by the consumer in digital tourism and the role of social networks in the pre and post travel. Thus, the work is going to focus on the Instagram case study, as a powerful marketing and inspirational tool.
New tourism trends: the Instagram case study / Cocco, Valeria; Brogna, Marco. - (2020), pp. 45-54. (Intervento presentato al convegno ICTDT 2019 tenutosi a Roma).
New tourism trends: the Instagram case study
Valeria Cocco;Marco Brogna
2020
Abstract
The research displays the changes in the tourist market, the fast development of the digital tourism and the advent of social networks in tourism sector. In particular, the attention is focused on the new perception by the consumer in digital tourism and the role of social networks in the pre and post travel. Thus, the work is going to focus on the Instagram case study, as a powerful marketing and inspirational tool.File allegati a questo prodotto
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