From ‘Crooked Hillary’ and ‘Crazy Bernie’ to ‘Mini Mike’, ‘Sleepy Joe’ and many others, Donald Trump has coined concise memorable nicknames which carry character-destroying meanings. This trend begun in the 2015-16 Republican primaries, it continued during his first presidential campaign and it did not stop in the 4 years of his administration. Unsurprisingly, the same strategy has been employed in the 2020 presidential campaign. The preferred medium for delivery has also been the same: Trump’s personal Twitter account, his favourite tool to communicate directly to followers, to by-pass the journalistic filters and with a final aim to build the agenda.
Leadership through showmanship. Trump's ability to coin nicknames for opponents on Twitter / Morini, Marco. - (2020), pp. 90-92.
Leadership through showmanship. Trump's ability to coin nicknames for opponents on Twitter
Morini, Marco
2020
Abstract
From ‘Crooked Hillary’ and ‘Crazy Bernie’ to ‘Mini Mike’, ‘Sleepy Joe’ and many others, Donald Trump has coined concise memorable nicknames which carry character-destroying meanings. This trend begun in the 2015-16 Republican primaries, it continued during his first presidential campaign and it did not stop in the 4 years of his administration. Unsurprisingly, the same strategy has been employed in the 2020 presidential campaign. The preferred medium for delivery has also been the same: Trump’s personal Twitter account, his favourite tool to communicate directly to followers, to by-pass the journalistic filters and with a final aim to build the agenda.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
