Abstract. Mixed methods approach has gained a broad consensus among social science scholars, who often regard it as a “new paradigm” or the “third way” able to offer new and convincing answers to the never-ending debate between quantitative and qualitative approaches to social research. In the first part of the article we reconstruct the theoretical reflection on this topic, showing how the mixed methods research is a well-rooted practice, dating back to the times of Paul Lazarsfeld and Rensis Likert. Then, we present some results of a methodological study in which, in a mixed method approach three questionnaire pretesting techniques – expert evaluation, cognitive interview, and verbal interaction coding – is used to evaluate a structured questionnaire designed to study public opinions and attitudes.

Il pretest del questionario strutturato. Un approccio integrato / Martire, Fabrizio; Pitrone, Maria Concetta; Palmieri, Marco. - In: STUDI DI SOCIOLOGIA. - ISSN 0039-291X. - 2(2020), pp. 183-200. [10.26350/000309_000092]

Il pretest del questionario strutturato. Un approccio integrato

Fabrizio Martire
Secondo
;
Maria Concetta Pitrone
Primo
;
Marco Palmieri
Ultimo
2020

Abstract

Abstract. Mixed methods approach has gained a broad consensus among social science scholars, who often regard it as a “new paradigm” or the “third way” able to offer new and convincing answers to the never-ending debate between quantitative and qualitative approaches to social research. In the first part of the article we reconstruct the theoretical reflection on this topic, showing how the mixed methods research is a well-rooted practice, dating back to the times of Paul Lazarsfeld and Rensis Likert. Then, we present some results of a methodological study in which, in a mixed method approach three questionnaire pretesting techniques – expert evaluation, cognitive interview, and verbal interaction coding – is used to evaluate a structured questionnaire designed to study public opinions and attitudes.
2020
mixed methods; pretest; experts evaluation; cognitive interview; verbal interaction coding
01 Pubblicazione su rivista::01a Articolo in rivista
Il pretest del questionario strutturato. Un approccio integrato / Martire, Fabrizio; Pitrone, Maria Concetta; Palmieri, Marco. - In: STUDI DI SOCIOLOGIA. - ISSN 0039-291X. - 2(2020), pp. 183-200. [10.26350/000309_000092]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11573/1417555
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