Transmedia is coming. Il caso FantaGot e la storyworld interactivation

In transmedia environment storyworlds represent a fundamental resource for diegetic expansions and for user interaction. The UGCs (User Generated Content) fit into the narrative structure as a strategic value for narrative brands. In this sense, games play a very important role, representing forms through which users experience narrative universes according to a process of interactivation. In this scenario our research analyzes FantaGOT, a game based on HBO’s Game of Thrones, in order to investigate the dynamics between the content, the authors and the fandom. Through the use of focus group we try to reach a typology of fan intervened in the game, while with an ermeneutic interview we have investigated the organizational and management dynamics that the creators of the game gave place. Fantagot’s creators can be considered a particular kind of fan, that we called Superparticifan, a subject capable of operating a sort of complexity reduction of the dynamics arising within social interactions.