The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing. Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution. IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing.
International Journal of Electronic Marketing and Retailing / Dominici, Gandolfo; Bechter, Clemens; Caputo, Francesco; Di Fatta, Davide; Alarcón-del-Amo María del, Carmen; Basile, Gianpaolo; Ersoy Nezihe, Figen; Gajewska, Teresa; Healy, Jason; Heydari Nastaran, Haji; Kaufmann Hans, Rüdiger; Kumar, Ashish; Löbler, Helge; Matić, Matea; Ourahmoune, Nacima; Pace, Stefano; Pagani, Margherita; Rashid, Tahir; Rezaei, Sajad; Rinallo, Diego; Roma, Paolo; Scozzese, Giancarlo; Skarzauskiene, Aelita; Vernuccio, Maria. - In: INTERNATIONAL JOURNAL OF ELECTRONIC MARKETING AND RETAILING. - ISSN 1741-1025. - (2016).
International Journal of Electronic Marketing and Retailing
Vernuccio Maria
2016
Abstract
The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing. Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution. IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
