Catalogo dei prodotti della ricerca

PATRIZI, MICHELA
 Distribuzione geografica
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Continente #
EU - Europa 4.363
NA - Nord America 1.916
AS - Asia 1.740
SA - Sud America 230
Continente sconosciuto - Info sul continente non disponibili 228
AF - Africa 98
OC - Oceania 38
Totale 8.613
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Nazione #
IT - Italia 3.367
US - Stati Uniti d'America 1.818
SG - Singapore 444
HK - Hong Kong 266
CN - Cina 259
FR - Francia 259
IN - India 161
BR - Brasile 157
DE - Germania 152
BD - Bangladesh 143
VN - Vietnam 134
GB - Regno Unito 130
NL - Olanda 112
ID - Indonesia 69
CA - Canada 52
SE - Svezia 51
KR - Corea 47
ES - Italia 46
MY - Malesia 38
RU - Federazione Russa 33
PL - Polonia 29
AU - Australia 28
JP - Giappone 25
EG - Egitto 22
FI - Finlandia 22
PT - Portogallo 22
ZA - Sudafrica 22
CH - Svizzera 21
BE - Belgio 18
TR - Turchia 18
AR - Argentina 17
PH - Filippine 16
TN - Tunisia 16
IE - Irlanda 15
IQ - Iraq 15
AE - Emirati Arabi Uniti 14
MX - Messico 14
RO - Romania 14
EC - Ecuador 13
PE - Perù 13
UZ - Uzbekistan 13
CO - Colombia 12
MA - Marocco 12
PK - Pakistan 12
GR - Grecia 11
AL - Albania 10
SA - Arabia Saudita 10
TH - Thailandia 10
AT - Austria 9
JM - Giamaica 9
NZ - Nuova Zelanda 9
IR - Iran 8
KE - Kenya 8
TW - Taiwan 8
UA - Ucraina 8
LT - Lituania 6
NP - Nepal 6
RS - Serbia 6
CZ - Repubblica Ceca 5
JO - Giordania 5
TT - Trinidad e Tobago 5
VE - Venezuela 5
BO - Bolivia 4
KZ - Kazakistan 4
SC - Seychelles 4
SM - San Marino 4
UY - Uruguay 4
CR - Costa Rica 3
DO - Repubblica Dominicana 3
GH - Ghana 3
GT - Guatemala 3
HN - Honduras 3
HU - Ungheria 3
NG - Nigeria 3
PY - Paraguay 3
AO - Angola 2
AZ - Azerbaigian 2
BB - Barbados 2
CL - Cile 2
KW - Kuwait 2
LB - Libano 2
LK - Sri Lanka 2
MD - Moldavia 2
MN - Mongolia 2
NO - Norvegia 2
OM - Oman 2
AG - Antigua e Barbuda 1
BA - Bosnia-Erzegovina 1
BG - Bulgaria 1
BJ - Benin 1
BS - Bahamas 1
CM - Camerun 1
DZ - Algeria 1
EE - Estonia 1
ET - Etiopia 1
IL - Israele 1
LU - Lussemburgo 1
LV - Lettonia 1
PA - Panama 1
PG - Papua Nuova Guinea 1
Totale 8.379
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Città #
Rome 914
Milan 325
Hong Kong 247
Singapore 231
San Jose 218
Dallas 178
Naples 129
Ashburn 128
Santa Clara 102
Chandler 68
Los Angeles 67
Council Bluffs 66
Beijing 57
Turin 53
Florence 51
New York 51
The Dalles 44
Bari 43
Ho Chi Minh City 43
Hanoi 41
Cosenza 39
Buffalo 38
Rimini 31
Catania 28
Hillsboro 28
Portici 27
Bengaluru 25
Boardman 25
Brescia 25
Bologna 24
Cagliari 24
Bremen 23
Lauterbourg 23
São Paulo 23
Frankfurt am Main 22
Genoa 22
Munich 22
Fairfield 21
Princeton 21
Palermo 20
Houston 19
Parma 19
Verona 19
Kuala Lumpur 18
Syracuse 17
Ann Arbor 16
Millbury 16
Padova 16
Seattle 16
Cairo 15
Redondo Beach 15
Sydney 15
Jakarta 13
Toronto 13
Wilmington 13
Cambridge 12
Chicago 12
Gothenburg 12
Imola 12
Orem 12
Tashkent 12
Zurich 12
Chennai 11
Corvallis 11
Garbagnate Milanese 11
Johannesburg 11
Montreal 11
Monza 11
Mumbai 11
Tokyo 11
Warsaw 11
Athens 10
Des Moines 10
Lima 10
Birmingham 9
Helsinki 9
London 9
Porto Alegre 9
Rende 9
Denver 8
Dubai 8
Groningen 8
Lappeenranta 8
Limerick 8
Modena 8
Nairobi 8
Reggio Emilia 8
Salerno 8
Shanghai 8
Siena 8
Ancona 7
Auckland 7
Banjarmasin 7
Bergamo 7
Cabiate 7
Civitanova Marche 7
Columbus 7
Dublin 7
Hefei 7
Istanbul 7
Totale 4.223
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Nome #
La strategia di sviluppo di Disney 877
Evoluzione del brand tra antropomorfismo e intelligenza artificiale: il ruolo della voce 777
L'evoluzione del branding nell'era digitale. La nascita del Social Purpose Brand 519
Grom. La meraviglia del gelato, in Italia e nel mondo 341
What employers want: The “must-have” soft skills for entering the labor market 308
Inclusive branding approaches: a conceptual framework 265
User engagement with the VR-based metaverse in the brand experience: A consumer perspective 263
Virtual reality engagement ed esperienza di marca nel metaverso 254
Made in Italy values “meet” sustainability: The E. Marinella case 214
Competenze soft. Il gap da colmare per inserire i neolaureati nel mondo del lavoro 214
Artificial Intelligence and Brand Anthropomorphisation: the role of voice assistants 175
Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love 173
SOS soft skills. Come migliorare il capitale umano di domani 166
Delving into sustainability and Made in Italy fashion brands: Perspectives from Generation Z 161
Il percorso di rebranding e il nuovo logo TIM. 151
Developing voice-based branding: insights from the Mercedes case 149
The perceptual antecedents of brand anthropomorphism in the name‑brand voice assistant context 146
Innovazione nel branding e assistenti vocali. Dare voce e umanità alla marca 145
Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts 138
Benefici e rischi nell’interazione con gli assistenti vocali. Un’indagine esplorativa in Italia 137
Best paper sezione Marketing Communication & Branding 137
“Ok, Google!” are my data safe? The mediated effect of perceived privacy risk on brand trust 131
Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants 128
Branding innovation: brand voice and brand anthropomorphism in the name-brand voice assistants context 127
Exploring young adults’ unwillingness to adopt COVID-19 contact tracing apps. A mixed-method study 124
The resistance toward COVID-19 contact tracing apps. A study of psychological reactance among young adults in Italy 123
Deepening branding opportunities in VR-based metaverses. A qualitative study 123
The failure of COVID-19 contact tracing apps. A psychological reactance theoretical perspective 119
Il “nuovo” Chief Marketing Officer: come evolve il ruolo nell’era della trasformazione digitale del marketing? 117
Developing voice-based branding. Insights from Mercedes Case 112
Facebook Insights 108
Meccanismi, caratteristiche e comunicazione dei negative brand 102
Exploring branding strategies in metaverses. A qualitative study 102
Interacting with voice-based artificial intelligence technologies: user perceptions of the dark side and the bright side 102
L’assistente vocale di marca: quali implicazioni per il branding? Evidenze dal caso Mercedes 98
“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love 96
Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study 96
Integrating Sustainability and Country Image: Strategic Insights from the Italian Fashion Industry 95
How does Generation Z relate to brands through vocal dialogue? Four-types relationships in the field of voice assistants 93
Casi di marketing Vol. XVI. Quaderni del Master Universitario in Marketing Management 93
Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante 92
“Hey, voice assistant!” How do users perceive you? An exploratory study 89
An exploratory study on consumer sustainable responses to nature-inspired VR brand experiences 88
Cognitive pathways in VR-based metaverse brand experiences: Enhancing consumer brand engagement through perceived absorption 86
Brand anthropomorphisation and brand voice: the role of the name-brand voice assistant 66
Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses 64
Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions 64
Gli assistenti vocali agli occhi dei millennials: un’indagine esplorativa 50
Rethinking Brand Orientation in the Age of Artificial Intelligence 49
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Deepening Inclusive Branding: A Managerial Perspective 19
Beyond positive brand identity: Conceptualizing the Negative Brand Identity System 11
Mention Award - Marketing Track 8
Totale 8.613
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Categoria #
all - tutte 18.678
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 303
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 18.981
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/2022297 0 0 13 23 32 10 9 26 52 31 68 33
2022/2023493 57 23 20 40 38 53 26 60 30 38 45 63
2023/20241.288 78 86 114 109 170 126 100 131 61 106 126 81
2024/20252.085 85 86 122 157 172 143 157 168 224 145 199 427
2025/20263.657 339 215 476 377 389 172 325 206 324 323 245 266
2026/2027525 193 255 77 0 0 0 0 0 0 0 0 0
Totale 8.613