Sfoglia per Autore
Il turismo religioso tra postmodernismo e autenticità: verso una nuova tassonomia
2016 Sfodera, Fabiola; Nosi, Costanza; Mattiacci, Alberto; Caratu', Myriam
21st century luxury fashion retailers' marketing strategies for customer satisfaction: UK perspective
2016 Ryding, Daniella; Vignali, Gianpaolo; Caratu', Myriam; Wang, Yen Yin; Carey, Robin
Eco-fashion’s impact on young consumers’ attitudes and perceptions of the fast-fashion brands
2016 Daniella, Ryding; Caratu', Myriam; Mattiacci, Alberto; Qian Qi, Jiang
Assessing olfactory perception in young persons. A neuroscience perspective
2016 DI FLUMERI, Gianluca; Caratu', Myriam; Maglione, ANTON GIULIO; Mattiacci, Alberto; Babiloni, Fabio
Schede di Lettura in Appendice
2016 Caratu', Myriam
Il processo di ricerca-azione e il matrix marketing
2017 Caratu', Myriam
VERNACCIA DI SAN GIMIGNANO: A BUSINESS-CASE ANALYSIS TO RE-POSITION AN ITALIAN ORIGIN LABELLED WHITE WINE
2017 Mattiacci, Alberto; Caratu', Myriam; Fisichella, Chiara
Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets
2017 Cherubino, Patrizia; Caratu', Myriam; Modica, Enrica; Rossi, Dario; Arianna, Trettel; Maglione, ANTON GIULIO; Roberto Della, Casa; Michele, Dall’Olio; Raffaella, Quadretti; Babiloni, Fabio
Can Brand entertainment strengthen a brand?
2017 Caratu', Myriam; Sfodera, Fabiola
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
2017 Cartocci, Giulia; Caratu', Myriam; Modica, Enrica; Maglione, ANTON GIULIO; Rossi, Dario; Cherubino, Patrizia; Babiloni, Fabio
Il Forum con le imprese
2017 Caratu', Myriam
Brand entertainment and its influence on brand equity: a comparative study between UK and Italy.
2017 Caratu', Myriam; Mattiacci, Alberto
A network- based view of the University Technology Transfer: boosting the go-to-market of innovation with the NSF I-Corps
2018 Caratu', Myriam; Blaho, John; Sfodera, Fabiola
Il fenomeno del Food Delivery
2018 Caratu', Myriam
Miglior tutor didattico del Premio Marketing per l'Università- XXX edizione 2018
2018 Caratu', Myriam
Journal of Brand Management
2018 Caratu', Myriam
2018 Caratu', Myriam
2018 Caratu', Myriam
Application of Neuro-Marketing techniques to the wine tasting experience
2018 Caratu', Myriam; Cherubino, Patrizia; Mattiacci, Alberto
Public Policy, Sociology and Neuromarketing: From Addressing the Consumer Behaviour to Addressing the Social Behaviour
2019 Sorrentino, Annarita; Caratu', Myriam
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